COMPETITOR SHOTGUN

WEAPON OVERVIEW

The shotgun is Duke's bread and butter - reliable, devastating, and perfect for close-quarters combat. SEMrush's Competitive Analysis toolkit is exactly the same. Get up close and personal with your competitors, see everything they're doing, and blow them out of the water.

WHY THIS WEAPON DOMINATES

SEMrush doesn't just show you surface-level competitor data. It reveals their entire strategy: which keywords drive their traffic, where their backlinks come from, what ads they're running, and what content performs best. It's like having x-ray vision for competitor websites.

• Domain Overview - Instant snapshot of any competitor's online presence
• Traffic Analytics - See where their traffic comes from (organic, paid, referral, social)
• Keyword Gap - Find keywords they rank for that you don't
• Backlink Gap - Discover link opportunities from their profile
• Advertising Research - See their PPC keywords and ad copy
• Top Pages Report - Know which content brings them the most traffic
• Organic Research - Full breakdown of their organic keyword portfolio
• Market Explorer - Understand your entire competitive landscape

TACTICAL APPLICATIONS

Start with Domain Overview to get the lay of the land. Then dive into Keyword Gap to find opportunities - keywords where competitors rank but you don't. Use Backlink Gap to find sites linking to them but not you. Finally, check their ads with Advertising Research to see what's converting for them. Steal their playbook and execute it better.